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TESTIMONIALS
“Outstanding work… Great from start to finish, easy to work with, on their game, always proving great input, advice and insightful media expertise.”
Liz Mefford
Account Director
Blue Sky Communications
“VIDICOM is our family. We’ve been with them for twenty years. They’ve done a beautiful job creating publicity for us in the states.”
Bernard Danillon
Director of Publicity
Christian Dior
“Superior production values and superior results are just part of the VIDICOM package.”
Charlene Ann McGrady
Publicity Manager
DuPont
“By far, the best VNRs in the business.”
Senior Producer
CNN
“No one produces a VNR like VIDICOM.”
Donna Fontana
Vice President
Ketchum Worldwide
“This is by far the best line-up I've ever had for an SMT.”
Leslie Rummel
Vice President
LaForce & Stevens
“VIDICOM has consistently provided solid creative counsel and great client service.”
Katy Gray
Vice President
Weber Shandwick Worldwide
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CASE STUDIES
LAUNCHING JOHNSON & JOHNSON’S NEW BAND-AID
Fortune 500 healthcare companies rely on VIDICOM to create media strategies to launch their new products. However, getting the media to notice this particular household brand was no small feat. VIDICOM created a healthcare story about the ailments associated with doing your taxes: stomach aches, migraines, and paper cuts to name a few and approached a leading New York doctor to give advice on alleviating them. Best selling author of the book, “Are You Normal About Money,” was also in the story giving it a jovial appeal. Launched at the height of tax season, this VIDICOM report reached more than 41 million viewers and listeners with one video and radio news release. The product was flying off the shelves. |
MAKING SAFETY AND SCIENCE COMPANY, DUPONT, A HOUSEHOLD NAME
Yes people have heard of Lycra and Teflon, but do they know where it comes from? Fiber maker, DuPont chose VIDICOM to help them connect with consumers. VIDICOM created a year long series of consumer safety stories for TV and radio that embedded the DuPont name and its fibers. One VIDICOM concept in particular, featured DuPont sponsored NASCAR Driver, Jeff Gordon teaching kids how to be safe behind the wheel. The idea turned into a national campaign that had Jeff Gordon traveling coast to coast meeting kids about safe driving. The initiative won a Magellan Award for Best PR Campaign of 2004.
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HELPING THE CITY OF NEW YORK BOUNCE BACK
In the wake of 9/11, Governor Pataki, Mayor Bloomberg and the City of New York turned to VIDICOM to produce news stories on its recovery. Through a series of cultural, restaurant, and theatre news pieces VIDICOM examined the progress the city was making and encouraged visitors and New Yorkers alike to come back and spend money. The series reached more than 25 million. |
DEFENDING AND BUILDING DIAGEO’S RESPONSIBILITY CAMPAIGNS
The world’s leading spirits company, Diageo turns to VIDICOM to defend and build their responsibility outreach programs. VIDICOM created a year-long series of responsible drinking messages for national TV and radio, as well as a monthly segment on responsible drinking while traveling for VIDICOM’s own out-of-home television network that airs in hotels and airports. One series on fighting underage drinking targeted nearly 80 million viewers and listeners.
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INDUSTRY RECOGNITION
2003 Magellan Awards
Publicity Campaign Competition
DuPont/Weber Shandwick
Publicity Campaign Highlights:
Company Name: DuPont/Weber Shandwick
Company Web Site:
www.webershandwick.com
Employee Base: 100 - 1,000 Employees
Annual Revenue: $100 Million - $1 Billion
Project: DuPont "Get Real Behind the Wheel" Auto Safety Tour 2003
Field of Competition: Product/Service Communications - Consumer
Award Garnered: Gold
Top 50 Rank: 18
Judging Results
First Impression: 17 out of 20
Communications Goals Clarity: 9 out of 10
Target Audience Definition: 9 out of 10
Key Messaging: 9 out of 10
Campaign Execution: 17 out of 20
Campaign Results: 25 out of 30
Total Score: 86 out of 100
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