Content creation is at the core of Vidicom's competency, with editorial teams of researchers and writers creating live and pre-produced video segments. Client messaging is embedded in compelling, entertaining, and informational segments enhanced by the gloss of a celebrity or substance of an expert. While Staff news producers, editors, and crews are based in New York, Chicago and Los Angeles, Vidicom's reach and network is global.
webisodes
Using footage extracted from the live satellite or ground tour, Vidicom can produce streaming video that site visitors can view any time – and as many times – as they want. Vidicom also shoots and edits supporting b-roll to add an interactive component to the segment, making your brand the star of the show as favorite on-air personalities deliver helpful lifestyle tips.
(
view examples - webisodes)
satellite media tours
Talent: Vidicom can reach out to a roster of national on-air experts, as well as famous faces from Citybuzz (the hotel and airport network we own), plus decades of producing for network morning shows.
The Message: Clients get the most from a segment through a combination of media trained spokespeople or segment hosts/experts and our talented team of journalists. The SMT includes a pre-tour b-roll support tape, for a station’s “tease video,” as well as a post-tour B-roll video utilizing elements from the SMT.
Distribution: The media team has long standing relationships with an exclusive group of top market producers who pick up the SMT format. Before accepting a client message, each concept is soft sounded to potential stations. Into the world of network morning television, Vidicom can even help find you an expert spokesperson from our impressive list that can work exclusively for you.
(
view examples - satellite media tours)
web media tours
Leveraging Vidicom’s relationships with websites ranging from fashion to pharma, our team books one-on-one video interviews with bloggers and website producers from sites that target your audience. Vidicom handles talent booking and logistics and media training for the segment host. Web media tours can be done as a stand-alone project or as an addition to Vidicom’s Satellite Media Tour.
(
view examples - web media tours)
ground media tours
Leveraging Vidicom's media relationships in the top 30 markets, the team sends dozens of experts into top market studios to focus on client’s messaging and editorial themes with local talent in live segments. An expert, celebrity, or corporate spokesperson hits 10 major markets during a 3-4 week period, to deliver your message points and garner PR for your product or company. Vidicom handles talent booking and logistics - from travel and media training for the segment host to bookings on news stations in major cities. Guaranteed online placements only add to the buzz these tours generate.
(
view examples - ground media tours)
video new releases
This is unique way for a corporation to get its message across in an editorial news story format – i.e. a two-minute reporter tracked “news package.” The news segment is pitched by our distribution staff to thousands of local television affiliates and national networks nationwide. Personalized contacts and state of the art video distribution to the desktops of thousands of news decision makers ensures your video message gets air-play. An average of five to fifteen million viewers will see your branded news segment, through a satellite feed to 1,215 stations in 210 markets across the country. From concept and strategy, to placement, we are with you every step of the way.
The branded news segment is at the core of all client embedded messaging and distribution, whether it is a: 30 web video, a radio news release, a: 30 travel tip for hotels, or one minute interstitial which appears between television programs.
(
view examples - video news releases)
video highlights / b-roll packages
We like to advise B-roll packages – non-scripted video (5 minutes including sound bites) – when the story has a strong celebrity endorsement, launch product, and non-complicated message. While b-roll accompanies all branded news segments, this unscripted segment of raw material is more economical, and allows stations to cut, voice, and script their own segment.
(
view examples - video highlights / b-roll packages)
branded news segments
Producers craft a strategy and research the best way to package a client’s message, event, launch, or embedded product mention within the body of a news story packed with trend information and/or celebrity bites.
The branded news segment can be a 2-minute news story for broadcast distribution, a 30-second web video, a radio news release, a 30-second travel tip for hotels, or a 1-minute interstitial which appears between television programs under the brands sytlewiz.com or News2Know.
(
view examples - branded news segments)
corporate or in-store videos / sizzle reels
From A&E Biographies to MTV videos to viral webisodes... Vidicom's in-house team can adapt. Vidicom's sizzle reels stand out because they are fast-moving, exciting to watch, and literally can sizzle with graphics, music and video clips.
(
view examples - corporate or in-store videos / sizzle reels)
travel
Vidicom goes beyond the small screen by reaching millions of affluent consumers on the go through our exclusive out-of-home programming. We embed client messaging in 30-second travel tips as part of a celebrity-hosted show covering destination hot spots. The fast-paced, branded entertainment plays continuously in hotel rooms, airports, and Hudson news stands, featuring quick and easy “news you can use.”
(
view examples - travel)
radio media tours
Much like an SMT, a Radio Media Tour follows the same format, but without the visuals. An expert/host or corporate spokesperson conveys your message in radio interviews (usually 15-20) over a 3-hour period. The radio announcer in each market gets one-on-one time with the expert, who is located in a studio in either New York or Los Angeles. The RMT is followed by an RNR or Radio News Release, which is a 1-minute reporter-tracked "radio news package," containing all the elements of your messaging, as well as a sound bite from the spokesperson.
(
view examples - radio media tours)
public service announcements
Vidicom works with you to help make sure your message stands out from the crowd, on-the-mark and within your budget. Vidicom’s producers have won endorsement from Ad Council as many of the industry’s top awards for PSAs. Most important, we monitor airplay with pinpoint accuracy and provide you with up to date reporting with verifiable audience numbers, creating the right message for your non-profit organization, targeting the right audience and delivering the best results.
(
view examples - public service announcements) 
