Vidicom - Convergence Media Programming

VIDICOM’s team of media strategists work with clients to conceptualize and execute the best possible media strategies, delivering maximum results and targeted audiences across multi-media platforms.

As the majority of Americans continue to tire of traditional TV ads, and as new ad-skipping technologies advance, the increasing value of alternative marketing—such as product placement—is becoming more apparent to marketers. Viewers newfound ability to fast-forward through commercials is just one of the many reasons why engagement is the future…being inside the show, not outside.

Product placement is the art of locating and negotiating prominent placements for a company’s Product, Name, Service or Corporate Message and placing it in the media.

That’s why VIDICOM is prepared to seamlessly integrate your company’s product, brand or corporate message into news-style stories that are distributed across our multiplatform outlets: both traditional and non-traditional.

Working closely with your company, VIDICOM’s creative and strategic teams will customize a plan to effectively maximize your products' visibility to captivated target audiences.

Video and Audio News Releases are produced in broadcast news style, and can relay news for a variety of subjects, for a variety of reasons: product launches, FDA approvals, recalls, corporate mergers, events, crisis management, corporate image, or simply building brand buzz.

VIDICOM works in conjunction with the client’s direction to create a 1:30-2:00 minute news story. Our team of award winning journalists will co-create and develop the best possible news angle to embed your message.

Our production crews are on the scene shooting footage for each news release. In addition, VIDICOM’s twenty-five year old house of content, gives you access to a plethora of archival footage from its vast video library filled with celebrities, editors, expert spokespersons, and exclusive red carpet events.

VIDICOM's Stylewiz: Your Life, Your Style report can be seen and heard on television, radio and the web. Stylewiz: Your Life, Your Style is news you can use for everyday living. Stylewiz covers everything lifestyle, from health information to financial advice, gift giving ideas, beauty tips, fashion trends and more.

VIDICOM’s owned and operated hotel television network, Citybuzz: The Insider’s Guide delivers programming to cities nationwide with celebrity hosts from Renée Zellweger to Michael Douglas...J. Lo to P. Diddy.

Citybuzz covers the hottest city happenings, restaurants, night clubs, shops and where to find them in 21 of the top U.S. markets, including: New York, Chicago, Los Angeles, Dallas, Atlanta and more.

In addition to the hotel network, Citybuzz programming plays on television screens in airports and in-flight. Programming plays on Hudson Newsstand TVs in New York’s Newark and JFK and in Chicago’s O’Hare International airport. More cities are coming soon…

Citybuzz in-flight programming, reaches 900,000 travelers a month via 7,950 flights in more than 50 cities in the U.S. and Mexico.

Citybuzz also comes in print! The Citybuzz Black Book is handed out by hotel concierges and has increased distribution to more than 20,000 booklets in NYC and 15,000 in Chicago. This convenient pocket-size print city guide complements the program and is complete with city maps and advertiser listings. Now available in every Citybuzz market.

Citybuzz provides a targeted environment to reach America’s most affluent consumers who are looking for serviceable, actionable information while on the go, at the airport or in their hotel room. Citybuzz covers everything from the greatest local music, museums and cultural events, to the best shopping spots, restaurants, theatre and nightlife. This fast-paced, interactive entertainment program provides a unique out-of-home outlet for advertisers interested in reaching adult upscale mobile business and leisure travelers.

Your Company Faces A Critical Issue…

Public issues often arise from an actual or perceived gap between company performance in a given area, and an important stakeholder’s expectations of the company. These issues may represent legislative and legal challenges in addition to compromising a company’s reputation. Handled incorrectly, there are risks of litigation, regulation and loss of consumer acceptance. Issues handled well present opportunities to build awareness and trust among key constituencies in the company’s identity, reputation, policy and legal positions. The difference between risk and opportunity is in timely issue identification, communication and outreach to critical audiences.

The VIDICOM Group designs and executes communications and outreach programs that deliver specific messages to target audiences at the right time to support the client’s business, reputation, public policy or litigation objectives. The VIDICOM Group has the experience and breadth of contacts to develop and execute effective strategies. By integrating our capabilities in issue management, grass roots and opinion leader activation, and communications and stakeholder outreach, The VIDICOM Group can achieve successful legislative and regulatory outcomes while preserving the quality of our clients’ reputation.

Issues Management: to explain, and gain understanding and support for, the positions a company takes on the issues that affect it.
Government Affairs: to support or oppose particular legislative or regulatory measures facing the company.
Litigation: to explain the issues underlying the litigation, clarify the facts, put them in context and highlight the company’s arguments.
Identity and Reputation: to build among key company stakeholders understanding of what the company stands for and credibility in the values and principles by which it operates.
Crisis Management: to help the company immediately address audiences who need to know how the company is handling a critical situation.
Employee Communications: to increase employee awareness and understanding of key external events that impact the company, and awareness, understanding and support for key decisions the company makes.
Community Outreach: to build awareness and understanding for the role of the company and its employees in a community and to build support for the company’s continued presence.
Ballot Campaigns: to support or oppose particular ballot measures facing the company.

In conjunction with our client, VIDICOM will develop the communications message, produce and book a 2-3 hour Satellite Media Tour. VIDICOM also produces and books 12-16 station Radio Media Tours.

A Satellite Media Tour consists of a sequence of one-on-one satellite interviews between pre-booked television reporters from around the country and a chosen spokesperson. VIDICOM has experience, access and a vast breadth of diverse contacts from political leaders to celebrities. VIDICOM’s issue experts in all areas help develop and execute effective strategies to achieve successful outcomes for our clients’ messages and products. During the interview, our spokesperson will draw on his or her expertise in a particular field in order to effectively promote a variety of corporate messages, including: upcoming events, product launches, book releases and much more.

For a Radio Media Tour, VIDICOM co-creates the message in conjunction with the client’s direction, and produces and books a studio or telephone conference for 2-3 hours.

In addition, each SMT and RMT interview is repurposed for print and uploaded to VIDICOM’s editorial website, Stylewiz.com. There the client’s message is reiterated in article form with direct links to the client’s website and, if available, the product itself.

GROUND MEDIA TOURS

10 LIVE IN-STUDIO SEGMENTS IN TOP MARKETS (i.e. New York, Chicago, Philadelphia)

Solo sponsor or 4-5 non-competitive partners
Expert Spokesperson
Scripting
TV bookings
Compilation video and media value report
Travel