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OVERVIEW

For more than two decades VIDICOM has been designing and executing creative marketing outreach and targeted communications programs for the world's best known corporations.

With a diverse staff of award-winning journalists, media strategists and public policy specialists, VIDICOM delivers specific client messages to targeted audiences around the globe via TV, Radio, Web, unique out-of-home venues and cutting-edge media platforms—such as airport newsstands, hotel rooms and audio and video webcasting.

Whether launching a new brand, delivering a new message, enhancing corporate reputation or supporting regulatory agendas, clients such as Johnson & Johnson, DuPont, Diageo, Hallmark and American Express have relied on VIDICOM to help build their campaigns and achieve maximum exposure.

Importantly, media outlets around the world have relied on VIDICOM to deliver exclusive editorial news content. This growing media roster includes CNN NewsSource, who contracted with VIDICOM to distribute their first-ever sponsored video news content to all of their affiliates in the U.S. In addition, the world's largest radio feed, ABC National Radio, distributes a weekly series produced by VIDICOM. VIDICOM also owns exclusive hotel television networks, and produces programming in airport newsstands across the country.

VIDICOM's experience, access and vast breadth of diverse contacts from political leaders to celebrities and issue experts in all arenas help develop and execute effective strategies to achieve successful outcomes for the client.


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BIOS

Christy Ferer founded VIDICOM in 1982 as the first company to videotape fashion shows and produce video news releases on lifestyle and consumer products.  That same year she created CITYbuzz New York (formerly Applevision), the first hotel visitor network in New York City. Ten years later she founded CITYbuzz Chicago (formerly Chicagovision). Author of several lifestyle books and a contributing lifestyle correspondent for over two decades for CBS’s "Early Show" and NBC's "Today", Ferer began her career as a broadcast journalist. LVMH, Chanel, Conde Nast, Ace Hardware, Invest in France and American Express are among the clients for whom she has designed television marketing strategies. In addition, Ferer serves the Mayor of New York City as the liaison for 9/11 issues and serves on not-for-profit boards.  Ferer is a Commissioner of the Port Authority of New York and New Jersey.



Janice DeRosa is Vidicom's Chief Operating Officer. Her history of producing lifestyle content began on the set of NBC's Today Show, where she spent nearly twenty years developing live segments and performances with high-profile celebrities,spokespersons and sponsors. DeRosa moved on to become Senior Producer for The CBS Early Show. As one of the industry's leading visionaries, DeRosa created segments such as “Chic on a Shoestring” and was able to transform the ideas of such major brands as Williams-Sonoma into award-winning segments spanning a wide range of topics. At Vidicom, DeRosa uses her distinguished media know-how, coupled with her vast archive of top TV talent, to deliver meaningful content to millions of television sets nationwide.



Mark Isom, is Vidicom’s Sr. Vice President of Integrated Media. He is an expert media relations management professional with a history of success in broadcast public relations, production, crisis management and broadcast news management. He has great track record of designing strategies to place content on a variety of delivery platforms. Before coming to Vidicom, Mark spent 17 years in the television news business and brings a great newsroom perspective to Vidicom projects.


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OUR PARTNERS

ASSOULINE PUBLISHING—Custom Publishing

As VIDICOM works to customize your message in video the same content can be molded in print through our unique partnership with Assouline Publishing, the world’s leading publisher of fine illustrated books dedicated to fashion, photography, art and design.

Renowned for their exceptional design and distinguished style, Assouline books are cherished as works of art by literary connoisseurs around the world. With Assouline as our partner, VIDICOM is proud to offer you custom publishing as part of its communications package.

Companies interested in unifying their branding efforts across disparate media can choose from an array of custom publishing options like company-specific magazines created for a select group of clients, distinctively designed annual reports, comprehensive press kits and catalogs and illustrated coffee-table books. Now your corporation can exercise unprecedented control over its brand identity, delivering its message consistently across the gamut of multimedia to printed content.

For more information about Assouline Publishing, visit www.assouline.com

UPP MARKETING—Product Placement in Feature Films & Television

UPP Marketing is a full-service entertainment marketing solutions company that specializes in product placement and branded integration in feature films and television.  UPP and VIDICOM have joined forces to strategically facilitate targeted entertainment marketing programs that further leverage the entertainment industry in order to meet our clients’ needs. Together we are able to immerse ourselves in our clients’ message and develop innovative, strategic programs that take advantage of our similar, but independent, capabilities.

Companies interested in bringing their product or corporate message to the film industry can now look to VIDICOM for additional product placement and branded integration opportunities.  Our partnership with UPP Marketing increases our clients’ presence in television and films, and greatly expands our captive audience.

For more information about UPP Marketing, visit www.upp.net.

BLACKBOOK MEDIA CORPORATION—Print City Guide

For the past four years, trendsetters and tastemakers have been turning to BlackBook lists for the latest in urban nightlife. With lists in New York, Chicago, Los Angeles, San Francisco and Miami, BlackBook is the ultimate guide to A-list destinations. Now VIDICOM’s own hotel and airport program, CITYbuzz, has partnered with BlackBook to produce the pocket-size visitor’s guide that can be found at concierge desks in luxury hotels across the country. Perfect for the on-the-go traveler, these glossy mini mags are the leading insider’s guide to what to do and where to go in every major metropolitan city. Complete with the best shopping, dining, theatre and cultural attractions in every city, CITYbuzz BlackBook has it all!

For more information about BlackBook, visit www.blackbookmag.com


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